About
Luisa Jo is a scent designer originally from Germany, now living in beautiful Amsterdam surroundings. After many years working for one of the world’s leading fragrance houses, she felt the desire to create perfumes herself.
Her signature style is defined by her love for animalics and the precision in using them. Whilst always striving to push the boundaries, she likes to create exquisitely crafted scents that are innovative, yet timeless. Inimitable scents that stick out from the crowd – daring and unique – where the unexpected meets the fantasy.
How Wild Perfumery came to life
A few years ago Luisa Jo accepted a challenge to create a scent that didn’t invade other people’s space with a huge commercial cloud, but rather emphasizes the unique personal skin aroma, made from the most precious & highest quality ingredients. Plus, importantly, it should last until the end of the night.
The result of this challenge was the signature scent Electric Wildfire, which became the hero product of the brand.
Watch the story behind Luisa Jo here:
